Have you wanted to better understand why you can’t seem to kick the hooch? Or maybe you’ve  always yearned implement exercise into your busy schedule, but can’t seem to find the motivation? Are the inner workings of big business and how they unitize information about consumer habits to maximize sales of interest to you? If so, you have to go pick up The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg


The Author 
Charles Duhigg is the mouthpiece for scientists and data analysts that have spent their careers getting inside people’s heads to figure why we do what we do. Charles worked at the New York Times for a five years stint and soon after earned himself a Pulitzer Prize for his exemplary reporting on Apple in 2013.

As the speaker in the book, Charles brings an eclectic approach to habit and how it shapes our lives. With an approach understandable to the general public, Duhigg breaks down studies succinctly and with graceful clarity. Having done countless interviews in all corners of the US, the substantial amount of research done on habit comes forward from an assortment of perspectives, allowing the reader insight into the some of the most interesting understandings and applications of humans behavior.

The Power of Habit wouldn’t be what it is without Charles Duhigg’s simple, yet effective voice. Furthermore, with many accolades, awards, and years of experience at the highest levels of journalism, Duhigg brings an unrivaled expertise to the craft. There’s nothing worse than reading a piece about a subject the writer clearly knows nothing about. The Power of Habit is not one of those pieces.

Between the Pages
Habit is something that affects us all on a day to day basis, whether we know it or not. Waking up in the morning, diet, exercise regiment, drinking alcohol, smoking, deciding what to wear, where you like to shop; all of it is governed by habit. Most mechanisms that shape the way we function are unknown to us as we go about our days.

Until now.

Our habits and how and why they form are examined in both minute detail and general application, allowing us a better understanding of simple daily routines as well as institutionalized ones that affect massive populations of people. Duhigg brings incredible, true stories to the table as vehicles in understanding habit.

There are different levels of this book, from the proclivity of the human brain to the behaviors of corporate workers, and other things such Alcoholics Anonymous in helping addicts, the business of model of Starbucks, and the story of a man who can’t form new memories, but still manages to form habits, although completely unbeknownst to him. The ways in which scientists have managed to gain insight into the subject of habit is both intuitive and complex, and an altogether absorbing field to delve into.

Especially if you want to change your own habits…

My Verdict
Over a year ago, I made the decision to overhaul my life and change some deeply ingrained habits. The change was very slow and first, but as time progressed I grew more efficient at dealing with certain urges and routines.

Oh, how I wish I had read this book first.

I finished the book within a few days and immediately began to implement changes in my approach to conquering bad habits. With new insights, things have become much clearer, and my productivity has skyrocketed.

The reason I read this book was born from my interest in personal change, and while I received exactly what I was looking for, I obtained far more than anticipated. Now, all around me, I see routines from the individual to the group that fascinate me. Luckily, I love to observe things of the like so I won’t be going crazy anytime soon.

This is one of the few books I would suggest to anyone and everyone. Enjoy!

– Logan –